B.ALL is a real estate brokerage company specializing in consulting, operating in the Portuguese market, and focused on providing a differentiated service.

The identity is anchored on the potential of mediation to enable all opportunities to “be all you can be”. Trust, integrity, and accuracy are core ideas made visual through a solid typographic brandmark. Balanced and distinct, this logo conveys the brand’s values and makes a statement in the real estate market.

Logo, Brandbook, Business cards, Stationery, Signage, Website.

The brand divides into two departments, Consulting and Properties. The color was chosen as a differentiator, and applied to the reduced version to communicate each strand.