Roots are strength and sustenance, the basis of what grows and rises, be it a tree, a house (foundations), or life itself (values). Going for a visual metaphor of life as a growing and everchanging element, we dwelled on the concentric rings that emerge from a...
Through a dynamic identity, which symbolically represents the various food groups, we have built a system that lives on the broad range of applications of the brand, which results in a set of colors, patterns, and typographic compositions with a young and energetic...
Considering the need for unified but differentiated communication, we have proposed a photographic approach as a baseline for all visual materials. The focus was to depict Espinho's fish and seafood as the raw matter that brings everything together. Specific...
The core concept guiding this project is transformation, common to all company's services. The identity works from a grid system of three different units, where the forms evolve to form the initials of each sub-brand of the group. The result is a versatile identity,...