Gardenuity
Gardenuity is an innovative gardening brand designed to make growing plants accessible and enjoyable for everyone, regardless of experience or space. Through custom gardening kits, Gardenuity eliminates the guesswork by providing everything needed to grow successfully, whether you're a seasoned gardener or a complete beginner.
Divided in two different websites, customer oriented and B2B, the brand’s digital presence embraces a welcoming, nature-inspired aesthetic through simple, clean design elements. Although very different in structure, the two websites present a cohesive look & feel, accompanied by a digital catalog and a newsletter.
Through personalized iconography and animated illustrations, the brand’s concept and gardening processes become easier to understand and communicate.
