Specializing in plants with exposed roots, it creates unique experiences that connect people to the rich history of plants. The concept, “Every Way Growth,” highlights the organic beauty and resilience of plants as they flourish in water-based environments.
Inspired by Invisible Cities by Italo Calvino and the reflective nature of Valdrada, this identity is rooted in the beauty of nature that unfolds in both visible and hidden forms.
The logo embodies the brand’s concept by representing the exposed roots of plants, which reveal their life story and symbiotic relationship with water. Symmetry and mirrored elements are also incorporated, echoing the reflection in water. Another perspective within the logo is the representation of a bee – an essential contributor to plant dispersal and, consequently, to biodiverse habitats.
